About
Who We Are
Pugu Digital is your growth partner in digital marketing — combining SEO, GEO, content, development, and AI to help businesses in iGaming, e-commerce, and beyond, building dominant digital presences.
Pugu Digital is a full-service digital marketing agency headquartered in Sofia, Bulgaria, built for businesses that operate in high-growth, high-stakes digital environments. We are strategists, creators, developers, and technologists — united by a single mission: to become the growth partner our clients can’t imagine working without.
We don’t believe in one-size-fits-all marketing. We believe in understanding your industry from the inside out, building strategies that reflect your competitive reality, and executing them with precision. That commitment has earned the trust of some of the most recognized brands in iGaming and beyond — including Betfair, LeoVegas, Casumo, Royal Panda, Dunder, and Bet UK.
Trusted by Industry Leaders
What We Do
Our integrated suite of services covers every dimension of modern digital growth. From search engine visibility to the emerging world of AI-powered discovery, we connect businesses to their audiences wherever those audiences are — and wherever they’re heading next.
SEO Optimization
Technical expertise and strategic insight that drive sustainable organic rankings and qualified traffic.
GEO Optimization
Forward-thinking content structuring designed to maximize visibility in AI-driven search engines like ChatGPT, Perplexity, and Google’s AI Overviews.
Content Writing
Strategic, compliance-aware content that builds authority, earns trust, and converts readers into customers.
UX & Web Development
Integrated design and development that transforms ideas into fast, accessible, high-converting digital products.
AI Integration & Model Training
Custom AI implementation using GPT, Gemini, Claude, and other leading models to automate workflows and unlock new business capabilities.
How We Work
Three values define everything we do at Pugu Digital
Creativity
Creativity means we never default to the obvious. We approach every brief with fresh thinking, combining analytical precision with genuine imagination to produce work that stands apart in crowded markets.
Collaboration
Collaboration means we function as an extension of your team — not a vendor, but a partner. We share your goals, engage in your challenges, and measure our success by the outcomes you achieve.
Innovation
Innovation means we stay ahead. From AI-powered content services to blockchain marketing and compliance-led iGaming strategies, we build on what’s emerging — so our clients are positioned for where the market is going, not just where it has been.
Our Team
Led by CEO and Marketing Director Fredrik Oxhamre, the Pugu Digital team is international, experienced, and deeply invested in client outcomes. From account managers and product specialists to writers, developers, and HR, every team member brings focused expertise to a culture built on shared purpose.
Why Pugu Digital
The digital marketing landscape rewards businesses that move with clarity, speed, and expertise. Pugu Digital exists to give our clients all three. We combine over a decade of experience in specialized industries with a technology-forward approach — including our proprietary AI content capabilities — to deliver results that are measurable, sustainable, and competitively significant.
Whether you’re a startup looking to establish authority or an established operator looking to dominate your market, Pugu Digital is built to get you there.
Meet The Team
